The users can now create, edit and share eight-second long videos with the newly launched iOS application, Ocho. This latest application was launched on Tuesday out of beta. It was launched with a great cheer. This latest video-based social networking application is sharing the same space as Instagram, Vine, and Snapchat. However, according to the founders, their product will attain with better as compared to their counterpart video services.
Jourdan Urbach and Jonathan Swerdlin are the founders of this startup venture. They made an announcement that it collected $1.65 million funding from Mark Cuban of Shark Tank, as well as from other investors.
The founders actually happen to be keen videographers; they said that they wanted to create an application that would enable them to share videos with their friends.
Their prime aim is to “replicate the same degree of respect that Instagram creates for photos,” informed Urbach, 22.
In contrast to prevailing services, Ocho allows the users to control videos’ volume and add voiceovers. There’s a feature that would allow the users to shoot both horizontally and vertically but still all the videos are rendered in landscape mode. The users can also change the lighting conditions modes or can even create time-lapse videos (a la Instagram’s Hyperlapse).
As Urbach told, they took “a lot of inspiration” from television while creating their platform. Users will be able to stream all the video on the background. To have a real TV viewing experience, the social videos can also be streamed trough devices like Apple TV.
With a team of 15 of Grand Central Tech Ocho operates. Grand Central Tech which is an incubator in New York City and holds a secured media partnership with VICE Sports. According to Urbach, exclusive videos will be posted to the platform.
“It is not common to announce big partners at launch,” Brett Sappington spoke, director of research at consulting firm Parks Associates. “Often, [startups] are built from the grass roots and only gain big partners after they have built a following. Typically, only larger services receive the attention of a VICE.”
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